Bally's Corporation and Palms Casino Resort Announce New Strategic Partnership

Las Vegas, NV (Sept. 3, 2024) — Bally's Corporation and Palms Casino Resort in Las Vegas today announce a strategic partnership offering Bally Rewards members the ability to earn travel rewards at Palms in Las Vegas.

This collaboration aims to enhance the gaming experience for qualified Bally Rewards members to cash in on trips to Palms in Las Vegas. By leveraging their combined expertise and resources, Bally's Corporation and Palms are committed to delivering an incredible new way to gain rewards and offer unforgettable experiences for Bally Rewards members.

"We are thrilled to join forces with Palms in Las Vegas for this exciting venture," said Mike Donovan, Chief Marketing Officer and SVP of Gaming. "Our goal is to provide our Bally Rewards members with unparalleled rewards and experiences, and this partnership is a significant step towards achieving that."

Bally's Corporation and Palms Casino Resort in Las Vegas are initially focusing on travel getaways for Bally Rewards members, but they plan to potentially broaden their partnership in the future. By combining the strengths of these two leading companies, they aim to eventually enhance the gaming experience for their guests through tier matching, tournament invitations, and annual trips.

"We’re pleased to welcome Bally Rewards members to Palms Casino Resort and provide an exciting Las Vegas experience,” said Greg Shulman, VP of Casino Marketing at Palms Casino Resort. "Partnering with Bally's Corporation allows us to explore new opportunities and introduce Palms hospitality to Bally’s members."

About Bally’s Corporation:  
Bally's Corporation is a global casino entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, IL, and a land-based casino near the Nittany Mall in State College, PA, Bally's will own and/or manage 16 casinos across 11 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.  It shares trade on the New York Stock Exchange under the ticker symbol "BALY".